15 February, 2018
ADchieve new partner within JADS ecosystem
from left: Jan van Dijk (leaddeveloper), Coen de Vries (partner ADchieve)
, Mark van Werven (CEO)
As of February 2018, ADchieve will be part of the JADS ecosystem. ADchieve is a company that focuses on developing automation solutions for advertising in search engines such as Google. On a daily basis, advertisements in Google for millions of products are created using ADchieve software. To achieve this feat, ADchieve works closely with Google and can even call itself Google’s largest API partner in the world. Clients of ADchieve include various large online retailers in the Netherlands and abroad.
A major advantage of advertising on Google and via other online channels is the high level of measurability of the results. You can get a detailed insight into which investments in Google lead to purchases by consumers. The enormous amount of data generated by advertising campaigns is a source for analysis and subsequent campaign optimization.
Just in the Netherlands alone, hundreds of millions of advertising money are spent on Google. This also makes it of great economic importance to further improve the efficiency and effectiveness of online ads. In addition to all of the information that existing campaigns already produce, there’s therefore a great appetite for more information and insights. What is the effect of online search behavior on purchases in physical stores? How much does each marketing channel contribute to a consumer’s total customer journey? Is it possible to predict when search behavior will lead to more purchases? What types of searches can be combined statistically? Can algorithms be developed for automating bids on online platforms? Therefore, ADchieve is more than just a software provider. In addition to developers, ADchieve also employs data scientists, mathematicians and econometricians who formulate answers to these kinds of questions for its clients.
Seen in that light, the collaboration with JADS and the presence of ADchieve on the JADS campus is quite logical. The knowledge that is present at JADS and that is being developed at the academy ties in perfectly with the issues that are also important to ADchieve and the ADchieve clients. The objective of the collaboration is a mutual exchange of knowledge.
Through its cooperation with JADS, ADchieve wants to encourage further growth of the company. In the past two years, ADchieve has managed to grow by about 70% annually. The number of staff increased to around 20 and, in addition to the office in Den Bosch, an office was opened in Rotterdam.
It’s the ambition of ADchieve to be the best search marketing software platform for the retail sector. Recently, at the prestigious Dutch Search Awards, ADchieve was named the best software in the Dutch market in the area of search marketing. Currently most of its clients can be found in the Dutch market as well, but several foreign companies already have signed up spontaneously to apply the ADchieve software and use ADchieve’s consultancy services. As of 2019, ADchieve will focus actively on growth in countries other than the Netherlands.
A major advantage of advertising on Google and via other online channels is the high level of measurability of the results. You can get a detailed insight into which investments in Google lead to purchases by consumers. The enormous amount of data generated by advertising campaigns is a source for analysis and subsequent campaign optimization.
Just in the Netherlands alone, hundreds of millions of advertising money are spent on Google. This also makes it of great economic importance to further improve the efficiency and effectiveness of online ads. In addition to all of the information that existing campaigns already produce, there’s therefore a great appetite for more information and insights. What is the effect of online search behavior on purchases in physical stores? How much does each marketing channel contribute to a consumer’s total customer journey? Is it possible to predict when search behavior will lead to more purchases? What types of searches can be combined statistically? Can algorithms be developed for automating bids on online platforms? Therefore, ADchieve is more than just a software provider. In addition to developers, ADchieve also employs data scientists, mathematicians and econometricians who formulate answers to these kinds of questions for its clients.
Seen in that light, the collaboration with JADS and the presence of ADchieve on the JADS campus is quite logical. The knowledge that is present at JADS and that is being developed at the academy ties in perfectly with the issues that are also important to ADchieve and the ADchieve clients. The objective of the collaboration is a mutual exchange of knowledge.
Through its cooperation with JADS, ADchieve wants to encourage further growth of the company. In the past two years, ADchieve has managed to grow by about 70% annually. The number of staff increased to around 20 and, in addition to the office in Den Bosch, an office was opened in Rotterdam.
It’s the ambition of ADchieve to be the best search marketing software platform for the retail sector. Recently, at the prestigious Dutch Search Awards, ADchieve was named the best software in the Dutch market in the area of search marketing. Currently most of its clients can be found in the Dutch market as well, but several foreign companies already have signed up spontaneously to apply the ADchieve software and use ADchieve’s consultancy services. As of 2019, ADchieve will focus actively on growth in countries other than the Netherlands.
The JADS ecosystem
JADS welcomes innovative, data-oriented companies to the Mariënburg campus. These companies, together with start-ups, corporate labs, and the JADS students and researchers comprise the flourishing and fertile JADS ecosystem.
JADS welcomes innovative, data-oriented companies to the Mariënburg campus. These companies, together with start-ups, corporate labs, and the JADS students and researchers comprise the flourishing and fertile JADS ecosystem.
