Data Driven Customer Experience Management
Unleash the power of data science within CX management in just five days.
Everyone is talking about Customer Experience (CX) and NPS. Much has already been done and improved but how do you take the next step in CX management? CX professionals, data analysts and data scientists come together in this program. You will learn to speak each other’s language and together draw up a plan for the future of CX within your company.
On completion of the five-day program, you will:
You will also get answers to the following questions:
Is this for you?
This program is meant for multi-disciplinary duo, comprising of:
Registration for the 2019 Data Driven Customer Experience Management will start in February after the information evening. The registration procedure contains an intake by phone with the Academic Director.
June 2019 with 5 meetings spread over 6 months. In case most participants prefer an alternate start in September is possible.
Costs per duo from one organization are € 9,950 (V.A.T. not applicable) including tea, coffee and lunch and use of the CX assessment and digital learning materials. Underlined and JADS clients benefit from an introductory price of € 7,950.
The course is mainly in Dutch. There are a number of English language speakers.
Benefit from the in-depth knowledge and insights of leading minds from JADS, partner universities and CX management and data science businesses. Speakers include Ed Peelen (Academic Director), Maurits Kaptein (Professor Data Science & Health), Boudewijn van Dongen (Professor in computer science), Joris Willems (Altuïtion), Jaap Wilms (Wilms&Zo), Michiel Dullaert (De Perfecte Grafiek), Long How Lam (Data Science), Theo van der Steen (partner at Underlined).
Jheronimus Academy of Data Science (JADS). Sint Janssingel 92, ‘s Hertogenbosch, the Netherlands.
Participants who complete the course receive a certificate from JADS.
Terms & Conditions
The general Terms & Conditions as applicable to this program can be found here.
*Subject to change
If you have any questions about the program or any other matters relating to Data Driven Customer Experience Management, please contact Floor van den Berg (firstname.lastname@example.org).
The provisional 2019 program
Day 1 | Juni – Discover
State of the art in CX management
Day 2 | September – Discover
How do we organize data streams and which data do we keep?
How do we develop indicators/parameters to gain insight into client and user behavior and efficacy of marketing efforts?
Data cases and theory: improving the customer journey using data and data analytics
Getting ready for data driven CX
Day 3 | October – Design
Based on the results of the CX assessment a so-called ‘gap’ is selected in your own organization and improved using the Discover, Design and Deliver approach:
Day 4 | November – Deliver
Data science in CX business context
Data science tools and CX technologies
- Optional individual support with your project -
Day 5 | December / January 2020 – Demo
During the implementation of the Discover, Design and Deliver approach you are constantly coached in order to gain the knowledge, insights and experience to draw up and implement your improvement plans. This day will also provide you with personal insights into your role as
CX manager or CX data scientist.
During Day 5, you will: