Program Data Driven Customer Experience Management
Unleash the power of data science within CX management in just five days (registration closed for 2018 course)
On completion of the five-day program, you will:
You will also get answers to the following questions:
Is this for you?
This program is meant for multi-disciplinary duo, comprising:
Registration for the 2018 Data Driven Customer Experience Management course is closed. The 2019 course registration will open once a start date has been set
9 October (until 9 p.m.)
Jheronimus Academy of Data Science (JADS). Sint Janssingel 92, ‘s Hertogenbosch, the Netherlands.
Costs per duo from one organization are € 9,950 (V.A.T. not applicable) including tea, coffee and lunch and use of the CX assessment and digital learning materials. Underlined and JADS clients benefit from an introductory price of € 7,950.
The course is mainly in Dutch. There are a number of English language speakers.
Benefit from the in-depth knowledge and insights of leading minds from JADS, partner universities and CX management and data science businesses. Speakers include Ed Peelen (Academic Director), Jack van Wijk (Data Science Director Data Science Center), Mykola Pechenizkiy (Professor Data Mining), Jan F. Klein (Assistant Professor Marketing), Maurits Kaptein (Professor Data Science & Health), Mark van de Pol (Head of Innovation), Theo van der Steen and Sander Claus (partners at Underlined).
*Subject to change
Participants who complete the course receive a certificate from JADS.
Terms & Conditions
The general Terms & Conditions as applicable to this program can be found here.
If you have any questions about the program or any other matters relating to Data Driven Customer Experience Management, please contact Floor van den Berg (firstname.lastname@example.org).
Day 1 | 9 October 2018 – Discover
State of the art in CX management
Day 2 | 10 October 2018 – Discover
How do we organize data streams and which data do we keep?
How do we develop indicators/parameters to gain insight into client and user behavior and efficacy of marketing efforts?
Data cases and theory: improving the customer journey using data and data analytics
Getting ready for data driven CX
Day 3 | 5 November 2018 – Design
Based on the results of the CX assessment a so-called ‘gap’ is selected in your own organization and improved using the Discover, Design and Deliver approach:
Day 4 | 30 November 2018 – Deliver
Data science in CX business context
Data science tools and CX technologies
Day 5 | 16 January 2019 – Demo
During the implementation of the Discover, Design and Deliver approach you are constantly coached in order to gain the knowledge, insights and experience to draw up and implement your improvement plans. This day will also provide you with personal insights into your role as
CX manager or CX data scientist.
During Day 5, you will: