Masterclass AI Governance: taking control of generative AI
Getting a grip on generative AI: from experimentation to responsible use
Generative AI is already part of everyday practice. Employees use Copilot, teams test chatbots, and vendors add AI features to existing systems. Once AI becomes part of processes, services, or decision-making, new questions arise: who is responsible, which outputs can you trust, and how do you safeguard privacy, data quality, and compliance?
In this masterclass, you will learn how to assess, organize, and govern generative AI more effectively. You do not need to know how to build a model. You do need to understand how AI works, where risks emerge, and what governance is needed to scale responsibly.
What is this Masterclass?
The AI Governance Masterclass is a short, in-depth program for professionals who do not build generative AI themselves, but are responsible for assessing, guiding, or governing its use.
You will gain a clear frame of reference for AI governance. You will learn how generative AI works at a high level, which risks are involved, and how governance builds on existing data governance. The focus is on understanding, assessing, and applying AI governance within your own organization.
After the masterclass, you will be better equipped to have informed conversations with IT, data, legal, risk, compliance, and leadership teams. You will gain the language and practical tools to assess AI initiatives more sharply and organize governance in a workable way.
Why this is relevant, to you!
Many organizations are experimenting with generative AI. This often starts small, with a tool, pilot, or vendor application. But once AI begins to affect processes, customer contact, decision-making, or internal information flows, the questions become more complex.
Which applications are responsible? Who makes the go/no-go decision? How do you assess risks around privacy, bias, reliability, and hallucinations? And how do you prevent governance from becoming a paper exercise?
This masterclass helps you steer with a clearer view. You will learn to ask better questions, recognize risks, and make choices that fit your organization, legal requirements, and responsibilities.
What you’ll learn!
During the masterclass, you will learn:
- what generative AI can and cannot do
- where risks emerge around reliability, privacy, bias, and hallucinations
- how AI governance builds on data governance
- how legislation, ethics, and governance come together
- how to organize roles, responsibilities, and decision-making
- how to scale AI responsibly within your organization
What will you take back to work?
After the masterclass, you will have:
- a clear frame of reference for AI governance
- the language to speak with IT, data, legal, risk, and leadership teams
- insight into risk classification, data protection impact assessments (DPIAs), monitoring, human oversight, and vendor management
- practical tools to assess AI initiatives more effectively
- an initial framework for workable governance within your own organization
Who is this masterclass for?
This masterclass is developed for professionals who want to use, assess, or govern generative AI responsibly. You do not need to be a programmer. The program is intended for people who need to give direction to AI initiatives from policy, management, governance, risk, compliance, data, or leadership roles.
The masterclass is relevant for:
- policy advisors and strategic advisors
- managers, team leads, and heads of department
- program and project managers
- data managers and information managers
- risk managers and compliance officers
- IT auditors
- innovation managers and product owners
- business analysts
- Chief Information Officers (CIOs), Chief Data Officers (CDOs), Chief Risk Officers (CROs), and other sponsors or board-level decision-makers
Program
The masterclass consists of three sessions. Step by step, you will build insight into generative AI, governance choices, and practical application.
Session 1: Understanding the playing field
You will learn what generative AI can and cannot do. You will look at applications such as Copilot, chatbots, and AI agents, as well as risks around reliability, hallucinations, and data quality. Legal and ethical frameworks will also be addressed, including the EU AI Act and the General Data Protection Regulation (GDPR).
Session 2: Designing governance
You will learn how data governance forms the basis for AI governance. You will work with themes such as frameworks, roles, ownership, decision rights, risk classification, ethical assessment, and collaboration between business, IT, legal, risk, and compliance.
Session 3: Operationalizing governance
You will translate AI governance into practice. You will explore monitoring, evaluation, human oversight, vendor management, governance of AI agents, common pitfalls, and success factors for responsible use.
Would you like to review the session content, learning objectives, and structure at your own pace? Download the brochure and read more about the AI Governance Masterclass.
Would you like to know whether this masterclass is relevant for your role?
Do you want to use generative AI responsibly within your organization? And do you want to understand how to organize risk, governance, and compliance in practice?
The AI Governance Masterclass helps you assess AI initiatives more critically, ask better questions, and make governance workable in your own organization.
JADS was established through a collaboration between Tilburg University and Eindhoven University of Technology. In Professional Education, JADS connects scientific knowledge with challenges faced by organizations and society.
Why JADS?
Academic depth
You learn from current knowledge on AI, data science, governance, and organizational challenges.
Practical application
You work with recognizable examples, cases, and governance questions from practice.
For professionals who need to give direction
You learn how to assess, guide, and govern AI initiatives, without needing to code yourself.
Impact beyond the classroom
You become part of a professional learning environment focused on data science, AI, and the responsible use of technology.
Would you like to know more about the Bootcamp, or are you unsure about the next step? Leave your details here and our Program Manager Andreas will contact you.
Krijg grip op generatieve AI — van experiment naar verantwoorde inzet
Practical information
📍 The sessions take place on the JADS campus in ’s-Hertogenbosch, a unique place where science and business meet
🗓 Start date: October 30, 2026
🕓 3 sessions, each from 09:30 to 16:30
💶 €3,000
💶 Are you an alumnus of JADS, Tilburg University, or TU/e? You receive a 10% discount on your next program at JADS.
📘 Language: Dutch
🧭 Designed for strategic professionals, not programmers
Other tailored learning solutions from JADS for individuals and organizations
Governance en generatieve AI voor IT- en dataprofessionals
Grip op GenAI: Begrijp de risico’s, verantwoordelijkheden en kansen van generatieve AI binnen jouw organisatie.
Voordeel van de masterclass: Duik diep in governance, regelgeving en vertrouwen – de fundamenten van verantwoorde inzet van GenAI.
Focus op de praktijk: Leer hoe je GenAI-toepassingen kritisch beoordeelt, effectief aanstuurt en zorgvuldig beheert.
Masterclass AI Agents
Agent basics: Leer wat AI agents zijn en hoe ze passen binnen bedrijfsprocessen.
Strategisch toepassen: Ontdek hoe je AI agents implementeert en waar de kansen liggen.
Impact in de praktijk: Zie hoe AI agents waarde toevoegen aan de hand van echte cases.
Bootcamp Generatieve AI for professionals - 5 sessies
Generatieve AI bootcamp: Ontdek baanbrekende ontwikkelingen en toepassingen in vijf sessies.
Praktijkgericht leren: Ontdek praktische manieren om Generative AI in te zetten voor uw bedrijf.
Door experts geleid: Verwerf inzichten van het professionele onderwijsteam van JADS.
