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Getting started with AI: Practical insight for SMEs

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Date 1 Apr 2026

Time 12:00 to 17:00

Location Jheronimus Academy of Data Science, Sint Janssingel 92, 's-Hertogenbosch

Speakers Anique Kuijpers (JADS MKB Datalab), Tomas Folens (Vives Hogeschool) & Andrew Thomsom

Entrance free € 0,00

Getting started with AI: Practical insight for SMEs

AI is rapidly transforming industries, but for many SMEs the question remains: where to start? And for local authorities: how can we help SMEs effectively with AI?

During the Boost AI Event at JADS, SMEs, innovation organisations and policymakers will come together to explore how Artificial Intelligence can be applied safely, responsibly and practically. The event is part of the Boost AI Interreg North-West Europe project, which supports SMEs in rural regions in adopting AI technologies and building digital capabilities. Through expert insights, interactive sessions and networking opportunities, participants will gain a clearer understanding of the opportunities, risks and first steps of AI adoption.

Participants will learn about responsible AI, regulatory developments such as the EU AI Act, and discover practical pathways to start their own AI journey.

Join this event for free

For who?
Program
Partners
What is Boost AI Interreg NWE
Funding
Venue
's-Hertogenbosch

Who is this event for?

This event is for anyone working with or supporting SMEs that want to explore the opportunities of AI and digitalisation. That includes SMEs themselves, especially in sectors such as hospitality, agrifood, and small-scale manufacturing.

It is also relevant for SME associations, clusters, and business networks that help smaller companies innovate and grow. Local authorities and regional development organisations that support SME digitalisation are welcome as well.

Finally, the event is open to innovation hubs, European Digital Innovation Hubs (EDIHs), incubators and accelerators, as well as universities and applied research institutes working on AI, digitalisation, or SME support.

All with a focus on:

Agri-food
Hospitality
Small-scale manufacturing

Join this event for free

Afternoon program

12:00: Walk-in (including lunch)
12:30: Welcome and opening Boost AI event
12:40: Keynote Responsible AI for SMEs: Navigating Opportunities, Risks and Regulation. By Anique Kuijpers (JADS MKB Datalab) and Tomas Folens (Vives Hogeschool)
13:30: Why do we need to Boost AI among SMEs – Andrew Thomsom
13:45: Coffeebreak
14:00: Thematic Breakout-sessions
Breakout 1: Where to start my AI-journey?
Breakout 2: Cybersecurity and AI
15:00: Q&A and closure
16:00: Networking & Drinks

Partners of Boost AI are:

TCNN Innovation Support – Lead Partner – The Netherlands
Jheronimus Academy for Data Science (JADS) – The Netherlands
MKB Cyber Campus – The Netherlands
Province of Drenthe – The Netherlands
RDI Hub – Ireland
Normandy Region – France
Technopole Orléans – France
Luxinnovation GIE – Luxembourg
IT-Dienstleistungsgesellschaft mbH Emsland – Germany
Science and Innovation Alliance Kaiserslautern (SIAK) – Germany
University of Kaiserslautern-Landau (RPTU) – Germany
VIVES University of Applied Sciences – Belgium

The event is part of the Boost AI Interreg North-West Europe project, which supports SMEs in rural regions in adopting AI technologies and building digital capabilities. Boost AI is a transnational Interreg North-West Europe project that supports SMEs in the safe and practical application of Artificial Intelligence (AI). The project focuses on small SMEs in rural (“hinterland”) regions in North-West Europe, where AI adoption is lagging behind. Through tools, training, and policy development, Boost AI helps companies increase their AI capacity and reduce regional digital inequality.

Funding BOOST AI

Boost AI is funded by the Interreg North-West Europe 2021–2027-program. Total projectbudget: €5.806.364,55, of which €3.483.818,68 EFRO (60%).

Role of JADS MKB Datalab

Within the Boost AI project, JADS MKB Datalab plays a key role in the development of practical tools for SMEs. These tools focus on helping SMEs: Perform AI self-assessments, understand how AI can improve competitiveness, increase AI literacy, and navigate AI risks and regulatory compliance. By translating complex AI concepts into accessible tools and guidance, JADS MKB Datalab helps SMEs take concrete steps toward responsible AI adoption.

JADS is located in the heart of ‘s-Hertogenbosch, colloquially known as Den Bosch, is a city with a human touch. Wherever you go and whoever you are, you are warmly welcomed. Because the people of Den Bosch take pride in their city and cherish its rich history. At the same time, they also keep up with the times. It’s no coincidence that the capital of Brabant positions itself as the ‘city of history, city of tomorrow.’ Because tomorrow doesn’t happen by itself. ‘Tomorrow’ demands something from people together.

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Getting started with AI: Practical insight for SMEs

Getting started with AI: Practical insight for SMEs

For who?

Who is this event for?

Afternoon program

Partners of Boost AI are:

Funding BOOST AI

Role of JADS MKB Datalab

‘s-Hertogenbosch: the welcoming cultural city

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