Alexander Vossen

Dr. Alexander Vossen

Assistant Professor

  • Research profile: A data-driven social scientist that examines entrepreneurial strategy decisions.
  • Research expertise: Entrepreneurial strategy, market positioning, new product development, empirical analysis, natural language processing.


Entrepreneurship is a cross-sectional discipline, and Alex’s research perceives it at the intersection of strategy, marketing, and organizational sociology literature. Most recently, Alex has focused on how new ventures achieve optimal distinctiveness, i.e., how they handle the trade-off between simultaneously conforming to norms to appear legitimate and differentiating to appear novel and unique to realize competitive advantages. He collects and analyzes large-scale secondary data from publicly available online sources for empirical testing. He processes them with machine learning, such as image label recognition and natural language processing. Before joining JADS, Alex held positions at the University of Siegen, RWTH Aachen University (Germany), and BI Business School in Oslo, Norway. His work appears in journals such as the Journal of Business Venturing, the International Journal of Innovation Management, and the Journal of Retailing.

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Research Projects

JADS also participates in several (international) projects, which contribute to grand societal challenges like health, food security, smart transport and secure societies. Together with companies, government, NGO’s and other knowledge institutions, JADS works on solutions by using data.

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