Ksenia Podoynitsyna

Dr. Ksenia Podoynitsyna

Associate Professor, Program Director of the master DSBE, and head of Data Entrepreneurship research unit

  • Research profile: Research at the interface of data science and entrepreneurial strategy
  • Research expertise: natural language processing, causal inference, app stores, business models, ecosystems, platforms, digital strategy, social and environmental sustainability, risk and uncertainty management.


Dr. Ksenia Podoynitsyna is an Associate Professor in Data-Driven Entrepreneurship at JADS. Since mid-2020, Ksenia serves as the Program Director for the master’s program “Data Science in Business and Entrepreneurship,” which she successfully maneuvered through the NVAO reaccreditation. In the major student survey (NSE 2022), this master’s program was evaluated as the best among 26 data science, AI, and related master’s in the Netherlands. Ksenia’s research focuses on the ways data allows to create and capture value through innovative business models, ecosystems, and platforms, and on risk and uncertainty management in business development. Ksenia is keen on doing research with clear business and societal implications, such as in projects funded by the EU, EIT KIC InnoEnergy, Philips, CZ, and KPN. Shepublished in the leading entrepreneurship and management journals, including Strategic Management Journal, Journal of Business VenturingEntrepreneurship Theory and PracticeJournal of Product Innovation Management, and California Management Review. Ksenia’s dissertation (2008, TU/e) was nominated for the prestigious Heizer award of the Academy of Management.

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Research Projects

JADS also participates in several (international) projects, which contribute to grand societal challenges like health, food security, smart transport and secure societies. Together with companies, government, NGO’s and other knowledge institutions, JADS works on solutions by using data.

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