Ksenia Podoynitsyna

Dr. Ksenia Podoynitsyna

Associate Professor and head of Data Entrepreneurship research unit

  • Research profile: Research at the interface of data science and entrepreneurial strategy
  • Research expertise: natural language processing, causal inference, app stores, business models, ecosystems, platforms, digital strategy, social and environmental sustainability, risk and uncertainty management.


Ksenia Podoynitsyna (1980) is an Associate Professor of Data-Driven Entrepreneurship at JADS, the Netherlands, and a Full Professor of Digital Strategy and Innovation at Vlerick Business School, Belgium. Ksenia’s research focuses on the intersection of data science and entrepreneurial strategy. She explores how data creates value through innovative business models, ecosystems, and platforms and how firms can best capture this value.

Ksenia’s work is co-funded by companies such as KPN, Philips, CZ, and DPG Media – and organizations such as the EU, NWO, EIT KIC InnoEnergy, and NLAIC. Ksenia published in Strategic Management Journal, Journal of Business Venturing, Entrepreneurship Theory and Practice, California Management Review, Journal of Product Innovation Management, Renewable & Sustainable Energy Reviews, Strategic Organization, and Technological Forecasting & Social Change among others. In 2020-2023, Ksenia served as the Program Director for the master’s program “Data Science in Business and Entrepreneurship,” successfully maneuvering it through the NVAO reaccreditation (2021) and earning it a Bronze Medal award from Elsevier Beste Studies (2023).

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Research Projects

JADS also participates in several (international) projects, which contribute to grand societal challenges like health, food security, smart transport and secure societies. Together with companies, government, NGO’s and other knowledge institutions, JADS works on solutions by using data.

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