Dr. Ksenia Podoynitsyna

Associate Professor at JADS and Eindhoven University of Technology.


Dr. Ksenia Podoynitsyna is an Associate Professor in Data-Driven Entrepreneurship at JADS, the Joint Graduate School of Tilburg University and Eindhoven University of Technology.
Ksenia’s dissertation (2008) was nominated for the prestigious Heizer dissertation award of the Entrepreneurship division of the Academy of Management. Ever since her research helps manage the risks and uncertainties surrounding new business development. Combining scientific rigor with practical relevance, Ksenia got funding for a number of research and teaching initiatives in the context of sustainable energy and data science, funded by the EU, EIT KIC InnoEnergy, and Philips among others.

Her current focus is on business models and ecosystems for data-driven and sustainable businesses.

Research area:

Business models and ecosystems for data-driven and sustainable businesses.

Recent publications by Dr. Ksenia Podoynitsyna

Discover the latest publications by Dr. Ksenia Podoynitsyna.

Research Gate Google Scholar

You might have met Dr. Ksenia Podoynitsyna before via one of the following news items:

  1. ‘Connecting Data Science to Business and Entrepreneurship’. Part of Data blog miniseries by UK Data Blog. Where Ksenia explores how JADS translates data science into business and societal impact.
  2. Ladies of Data event: bringing diversity into the Data Science and AI community.

Ksenia loves data science. Some of her favorite quotes

“To Data or not to data, that is the Python”.

Research Projects

JADS also participates in several (international) projects, which contribute to grand societal challenges like health, food security, smart transport and secure societies. Together with companies, government, NGO’s and other knowledge institutions, JADS works on solutions by using data.

More about projects

Most recent Data Science cases

To all Data Cases
Master JADS Playground Business

AI for Greener Cities Challenge

What could you do for sustainable cities if you drove a fleet of trucks with cameras through the city? That's how DPD Netherlands, Fruitpunch AI and JADS got to work on this open call for students.
Professional Education Business Alumni

Improving logistics at PostNL

One of PostNL's most important services is to transport parcels ordered at webshops (PostNL customers) to consumers. This service is provided at an enormous speed and accuracy and at incredibly high volumes. As a consequence, highly efficient business processes are required to maintain this service in a cost effective way. This is a Level 2 graduation case from the JADS Professional Education program.
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