Ksenia Podoynitsyna

Dr. Ksenia Podoynitsyna

Associate Professor, Program manager of the Master DSBE and head of the Research Unit at JADS

  • Research Profile: Business models and ecosystems for data-driven and sustainable businesses.
  • Research expertise: DEiA, Data Analytics

Academic Biography

Dr. Ksenia Podoynitsyna is an Associate Professor in Data-Driven Entrepreneurship at JADS. She also serves as the Program Director for the master “Data Science in Business and Entrepreneurship” and is the Data Entrepreneurship research unit head at JADS. Her research focuses on the ways data allows to create and capture value through innovative business models, ecosystems, and platforms, and on risk and uncertainty management in new organizations. Ksenia is keen on doing research with clear business and societal implications, such as in Ph.D. projects funded by the EU, EIT KIC InnoEnergy, Philips, CZ, and KPN.

Furthermore, she has published in the leading entrepreneurship and management journals, including Strategic Management Journal, Journal of Business VenturingEntrepreneurship Theory and PracticeJournal of Product Innovation Management, and California Management Review. Ksenia got her Ph.D. from Eindhoven University of Technology (2008), and her dissertation was nominated for the prestigious Heizer dissertation award of the Academy of Management.

Recent publications by Dr. Ksenia Podoynitsyna

Research Gate Google Scholar


Research Projects

JADS also participates in several (international) projects, which contribute to grand societal challenges like health, food security, smart transport and secure societies. Together with companies, government, NGO’s and other knowledge institutions, JADS works on solutions by using data.

More about projects

Get in touch with our Research department

  • This field is for validation purposes and should be left unchanged.

Ksenia’s favourite quote

“To code or not to code, that’s the python!”


– Ksenia

Group 5
Group 6
Group 7