Dr. Ksenia Podoynitsyna is an Associate Professor in Data-Driven Entrepreneurship at JADS. She also serves as the Program Director for the master “Data Science in Business and Entrepreneurship” and is the Data Entrepreneurship research unit head at JADS. Her research focuses on the ways data allows to create and capture value through innovative business models, ecosystems, and platforms, and on risk and uncertainty management in new organizations. Ksenia is keen on doing research with clear business and societal implications, such as in Ph.D. projects funded by the EU, EIT KIC InnoEnergy, Philips, CZ, and KPN.
Furthermore, she has published in the leading entrepreneurship and management journals, including Strategic Management Journal, Journal of Business Venturing, Entrepreneurship Theory and Practice, Journal of Product Innovation Management, and California Management Review. Ksenia got her Ph.D. from Eindhoven University of Technology (2008), and her dissertation was nominated for the prestigious Heizer dissertation award of the Academy of Management.
JADS also participates in several (international) projects, which contribute to grand societal challenges like health, food security, smart transport and secure societies. Together with companies, government, NGO’s and other knowledge institutions, JADS works on solutions by using data.