Naomi Moonen MSc

Naomi Moonen MSc


  • Research profile: Strategies and management of digital health platforms.
  • Research expertise:Data entrepreneurship, NLP.


Naomi Moonen is a PhD Candidate in the Data Entrepreneurship unit at JADS, where she also obtained her Master’s degree. Her PhD project is in collaboration with the Dutch health insurer CZ. She is interested in the digital disruption of the healthcare industry, both by new ventures as well as incumbents that want to transform. Her research focuses on the management, strategy and performance of digital health platforms. In her research she aims to combine established data analysis techniques with novel approaches, particularly from the field of natural language processing. Furthermore, Naomi is involved as a teaching assistant in the Master’s courses Natural Language Processing and Data Consultancy in Action as well as the supervision of several Bachelor thesis projects.

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Research Projects

JADS also participates in several (international) projects, which contribute to grand societal challenges like health, food security, smart transport and secure societies. Together with companies, government, NGO’s and other knowledge institutions, JADS works on solutions by using data.

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