Case: Data driven agrifood region

Making SMEs in the AgriFood domain data savvy

As part of the ” Regio Deal Noordoost Brabant” project, researchers and students in co-operation with entrepreneurs are developing facilities to make SMEs data-savvy. Young talents, SME employers and employees are inspired and informed about data science and activated and equiped to apply data science in the AgriFood domain.

Background Pattern

The challenge

Our economy is increasingly data-driven. In order to respond to changes in society, it is important for companies to utilize data in the right way. Objective of the project is the use of (big) data by the agrifood chain and SMEs in Northeast Brabant and to facilitate not only the “front runners”, but “the peloton” to understand and apply innovations in society.

What we did

Researchers and students in co-operation with entrepreneurs are developing facilities to make SMEs data-savvy. Young talents, SME employers and employees are inspired and informed about datascience and activated and equiped to apply datascience in the agrifood domain. This project is part of the ” Regio Deal Noordoost Brabant” project. Over the next two years, national government, the province of North Brabant, region and business will jointly invest more than 40 million euros extra in the quality of life and prosperity in Northeast Brabant. 17 regional projects are supported. Within the pillar “Working Differently”, JADS, Rabobank, Platform Driven by Data and HAS will contribute to the Data-driven agrifood region project.

Outcome

Young talents from the region (students from MBO, HBO and WO and young employees in companies) commit themselves to this project, by successfully completing practice-oriented educational and / or research modules. Agrifood companies from the region and other SMEs from the region have their data applied in workshops, new projects, tools, processes or business models, through the facilities of the project. In all of these companies, young talents (students and graduates of MBO, HBO, WO) inspire and facilitate workers and managers to value their Data. A digital data-toolbox is developed combined with a list of facilitating data-related service providers in the region.

Making our food system more efficient and sustainable

“Digitization and data offer opportunities to make our food system more efficient and sustainable. In this project we will bundling developments in data science and A.I. and make them available . In this way we prevent companies and organizations from repeatedly reinventing the wheel. Training and connecting new data talent at MBO, HBO and WO level is inextricably linked to this.”
-Jakob de Vlieg, Professor of Applied Data Science and lead for AgriFood & Data at JADS

Background Pattern

Big data offers endless possibilities

“Big data offers endless possibilities. You just have to be able to read and understand data – and ask the right questions. We create value from data with the help of data science. For example, we develop data tools to make predictions. For example, to be able to sustainably produce enough safe and healthy food, ”
-Nadine Hol, Student at JADS

Background Pattern

More information

JADS drives sustainable food production in Regio Deal Northeast Brabant (Press release)

Feb 14, 2020 - Living and working comfortably in villages and the countryside. Innovation and sustainability of agriculture and food processing. New uses for empty stables. These are a few of the developments that will be made possible by the Regiodeal (Region Deal) Noordoost Brabant.

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