MTD Water

Company MTD Water
Data maturity Describer
Industry Industry

Dynamic pricing model

MTD Water MTD Water provides temporary water infrastructure for events, exhibitions and industry. Their clients range from small local events to large-scale organizations such as the Winter Olympics in Canada. 

Background Pattern

The challenge

MTD’s ambition is to develop a dynamic pricing model that calculates an optimal price based on event characteristics and MTD’s expected available capacity on a given date. This will allow a more accurate response to predicted supply and demand during pricing discussions with clients. 

What we did

MTD’s ambition consists of several segments, the first step being to create a dynamic overview of upcoming events using a web scraper. After this, the capacity that an event needs could be predicted, with then a calculation to calculate the dynamic price. The research question with which the SME Datalab set to work was thus: To what extent can an overview of future events in the Netherlands and the UK be made by developing a web scraper? 

The result

A web scraping tool was delivered that automatically collects the expected date and characteristics of events in the Netherlands. It does this in part through an integration of a 3rd party Google Search API. A web scraper could not be built for events in England due to a shortage of good English websites with event listings. The exact reasons behind this, and how to overcome this challenge, are summarized in a clear way in a report. Follow-up steps toward predicting the capacity that an event will absorb have been defined. We immediately started working on this in a follow-up project. 

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Background Pattern

Why collaborate with JADS MKB Datalab? 

The JADS MKB Datalab supports Dutch SMEs that want to make the transition to a more data-driven way of working. The JADS MKB Datalab carries out projects with SME entrepreneurs and Data Science students. In addition, they offer several tools to help you define a Data Science project with impact, such as workshops, a Data Maturity Scan and a Data Project Canvas. 

So, if you want to take on a specifically designed short-term data science project for your SME with a JADS MSc student, visit the JADS MKB Datalab Website. 150 SMEs have already participated! 

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