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The impact of Van Gogh can now be seen through data

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During the exhibition Van Gogh’s intimi, Jheronimus Academy of Data Science (JADS), in collaboration with Heijmans and Het Noordbrabants Museum (HNBM), is carrying out a unique experiment that will use data to provide insight into the movement and behavior patterns of visitors to the exhibition – inside and outside the museum. JADS students are working on the assignment, under the supervision of researchers of the JADS MKB Datalab. The data obtained will also be used to create a unique work of art, which makes visitor patterns visual.

Optimizing the visitors’ experience
Inside the museum, Heijmans has installed 75 BeSense sensors, forming a smart system that measures movement. The aim is to discover visitor patterns. What are the “hotspots” of the exhibition? How can we optimize the route? All this information can be used to improve the visitor experience of future exhibitions.

Measuring the impact on the city of ‘s-Hertogenbosch
The students will also measure movement patterns outside the museum. The aim: to provide insight into the impact of the exhibition on the city of ‘s-Hertogenbosch. What percentage of visitors come by public transport and what percentage by car? Do guests stay in the city after their visit? Does the exhibition increase the number of visitors to shops and restaurants? For this experiment we need the explicit permission of museum guests to process their data.

The art of data visualization: useful, fascinating and beautiful
At the end of the exhibition, the data obtained will be analyzed and visualized by the JADS students. The analysis will be presented to HNBM and Municipality of ‘s-Hertogenbosch and will subsequently made available to the public as a visual work of art.

JADS, HNBM and Heijmans, a unique collaboration
The experiment is a unique collaboration between JADS, HNBM and Heijmans. The field of data science, in which knowledge and skills are used to uncover insights from data, is developing rapidly. JADS, a joint initiative of Tilburg University and Eindhoven University of Technology, is the hotspot in the Netherlands in the field of data science, where students, researchers and companies work together to create value using data. Heijmans increasingly uses data to create healthy living environments using smart buildings.

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