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New project round started with JADS MKB Datalab

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On Friday 25 November, JADS MKB Datalab launched a new round of projects. This time with eight SMEs. From genetics to water purification, from cultural enterprise to potato trade. A wide range of different companies! JADS MKB Datalab, founded in 2018, has the mission to bridge the gap between the latest developments in data science and the wishes and needs of SMEs. Although a digital transition can be a big step forward especially for small businesses, they often do not immediately see the added value of working more data-driven, do not know where to start or do not have the right skills themselves to get started with data. During the kick-off session, the companies were personally introduced and paired with the student consultants.

JADS MKB Datalab has assisted a wide variety of companies over the past four years, for whom it has carried out the most diverse projects, from fairly simple to highly complex. The number of entrepreneurs supported now stands at 136, but the number of projects carried out is almost double, as many past entrepreneurs come back for more. For the master students of JADS MKB Datalab, this is proof that every company can get more out of data science.

8 project partners at the same time

Friday 25 November 2022 was the kick-off for a new round of projects with eight project partners. The master students Data Science in Business and Entrepreneurship, who will carry out the assignments for the JADS MKB Datalab, will work on interesting defined projects in which they will help organizations to become more data-driven. Companies like HoedemakersRaxtarPerron3BCSVHL GeneticsMeijer PotatoWaterschap de Dommel and WiebetaaltWat are thus taking their (next) step in the field of value creation with Data.

The kick-off on the JADS campus: SME Companies introduce themselves and meet the student consultants

Questions raised by SME companies

Some of the issues the student consultants will work on with the Lab include:

  • Better identifying different customer segments;
  • Measuring the effect of certain strategic actions;
  • Mapping key KPIs in a dashboard for the Management Team;
  • Facilitating the sharing of planning information among employees;
  • Bringing together customer information from different systems to get an integrated customer view.


A Kick-off like this provides additional insight

During this kick-off moment, the companies introduce themselves and their challenges, and the students who will work on the challenges also introduce themselves. The students then make individual agreements about the working method and communication with the company for which they are taking up a challenge. These sessions work very inspiring as it also gives a good idea of what other companies from completely different sectors are working on in terms of value creation from data. The question of the entrepreneurs is central as students carry out the projects as a side job outside the curriculum. Naturally, the morning session ended with a tour around the campus.

A campus tour was a great closure of this session. 


Want to know more, attend a workshop or ask a question? Read more about the JADS MKB Datalab here.



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