MKB Datalab

Understanding customer journey & advertising channels

Monkey Moves' goal was to gain more insight into the customer journey of their customers, conversion rates and thus the costs and benefits of the advertising channels used.

Optimized calendar and caseload

Psychologenpraktijk Timmers had the issue of large fluctuations in the workload, or caseload, of the psychologists. As a result, the capacity of the staff - the number of available hours - was not being utilized optimally.

Optimized inventory management

2Connect approached us with the ambition to better align their purchasing management with actual sales. As a supplier of cables, 2Connects has to deal with multiple components that must be purchased for a single product. A late delivery of one component can mean that an entire product is delayed.

Setting up your data collection properly

Coach Hero wanted to set up their data collection so that they could easily understand the effectiveness of their coaching services. On an individual level: how much effect is the coach's work having on the client's problem? But also at an aggregated level: how well do all coaches together remedy clients' problems?

Finding groups in your data

Splitser has a huge amount of user data and wanted to extract more insights from it. For example, they wanted to map what user types use their platform and what their needs are. The ultimate goal is to make the application more user-friendly and find opportunities for new revenue models.

PowerBI Dashboard for AcademicTransfer to monitor vacancies

For AcademicTransfer, MKB Datalab created a PowerBI dashboard, which is linked to Google Analytics and vacancy data. This way AcademicTransfer can easily and clearly compare and share vacancies with members.
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